![Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Sports News,The Indian Express Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Sports News,The Indian Express](https://images.indianexpress.com/2022/12/Pele-shoelaces.jpg)
Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Sports News,The Indian Express
![Football Remind on Twitter: "A Puma boot advert starring Pelé, Cruyff, Maradona and Kempes 👏👏 https://t.co/kigkYVt4GM" / Twitter Football Remind on Twitter: "A Puma boot advert starring Pelé, Cruyff, Maradona and Kempes 👏👏 https://t.co/kigkYVt4GM" / Twitter](https://pbs.twimg.com/media/FG006ySXEAUZTI6.jpg)
Football Remind on Twitter: "A Puma boot advert starring Pelé, Cruyff, Maradona and Kempes 👏👏 https://t.co/kigkYVt4GM" / Twitter
![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://cdn-images-1.medium.com/max/838/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
Pink Lemonade - In the 1970 World Cup quarter-final between Brazil and Peru, PUMA scored a goal even before the kick-off with an assist from Pelé. Here's how Puma and Pelé created
![Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/12/30/11/66045513-0-image-a-50_1672399623973.jpg)
Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online
![Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun](https://www.thesun.co.uk/wp-content/uploads/2022/12/f693db7d-72b6-4277-b920-60ff2157e62b.jpg)
Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun
![Puma King Ultimate 'Icon' 2023 Boots Released - Honoring Eusébio, Pelé, Cruyff, Matthäus, and Maradona - Footy Headlines Puma King Ultimate 'Icon' 2023 Boots Released - Honoring Eusébio, Pelé, Cruyff, Matthäus, and Maradona - Footy Headlines](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh50JeltS0R-RnJwq6cPvgJT5CU2NZwuQ-Ma5hXorRfVdvY06sRWs_lM4lBtXuNDdiCXxfb-_zcpYkn4JZqGOPeoo2taNrPSDlN7RR3L_LV6rGboG63s5i9TymOudQWWWkMVVbnT6I3Jb7bt0_xiV1axy2ylrkJENsJMeh8LbE95S0auUnPVKNlq_a1/s1600/puma%20king%20icon%202023%20boots%20%285%29.jpg)
Puma King Ultimate 'Icon' 2023 Boots Released - Honoring Eusébio, Pelé, Cruyff, Matthäus, and Maradona - Footy Headlines
![London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new](https://l450v.alamy.com/450v/2j36rfa/london-uk-6-april-2022-puma-king-pel-pair-of-boots-1972-pel-wore-a-customised-pair-in-the-1970-world-cup-preview-of-football-designing-the-beautiful-game-a-new-exhibition-at-the-design-museum-which-celebrates-how-design-has-influenced-the-worlds-most-popular-sport-the-exhibition-produced-in-partnership-with-the-national-football-museum-runs-8-april-to-29-august-2022-credit-stephen-chung-alamy-live-news-2j36rfa.jpg)